Who Are We?

Home Who Are We?

At Fit Kitchen, we believe that reaching your fitness goals takes more than just a change in your training or gym routine. It takes changing your eating habits and lifestyle, and we strive to get you to your goals, one meal at a time.

There is a common belief that healthy food is bland and boring. Unfortunately, a lot of the meal prep companies do not focus on taste, just getting you your desired amount of protein, carbs and veg – your macros. This is where we are different.

We love food. We own and operate 30+ Restaurants in the UAE and have been in the F&B Industry for over 50 years. We understand the taste of good food.

The chefs from our many brands have come together to create a unique healthy menu that is packed with flavour and nutrition.

We are a proud member of the Group 4 Holdings® Conglomerate

Peach Retail

Peach Retail is a holding company which owns, runs and operates several brands within the United Arab Emirates. Although the synergies are young, our combined group experience is extensive, which enables us to amalgamate the wisdom of the past with insight into the future. We strongly believe in investing with foresight, and our corporate strategy and vision will enable us to be seen as an influential member in the world retail stage in the years to come.

We currently operate brands such as City Deli, French Bakery, London Dairy, All Stir Fry, Masala Pot, Peach Grocers, Peach Catering, Alam Al Mandi, Hubbly Bubbly Cafe, Grand Umm Hassan & Fit Kitchen UAE, with many more to come. By the first quarter of 2018 Peach Retail will be operating 35+ outlets across the UAE.

Group 4 Holdings

Our parent company, Group 4 Holdings, is as an international conglomerate which oversees successful businesses that have been operating for the past 50 years. Our main focus is in the financial, construction, automobile, hospitality, retail, logistics and real estate sectors across East Africa, Europe, the Middle East and the United States.

The current footprint is predominantly international and plans are to leverage our experience, knowledge and influence to meet the demands of growing world markets. Group 4 Holdings is a pool of great brains and ideas, which has reigned over the textile, automobile, construction, real estate, hospitality and shipping industries for the past 50 years, with the vision to continue their business operations in the years to come.

Healthy food starts with healthy ingredients and smart cooking styles.

Always
DELICIOUSLY HEALTHY
Cooked by our chefs based on our unique healthy recipes and standards!

Always
INCREDIBLY FRESH
Meals delivered fresh, never frozen. Fresh protein cooked to order every time!

Always
100{0be7ae76118903686f83d308db7cc422525218e0cfb30bfde0ae44434e933df9}  NATURAL
All natural, all the time. No artificial colours, flavours or sugars!

Our industry experience allows us to stay true to our core principles.

There are plenty of companies selling healthy meal plans throughout the UAE, but what makes us unique? We are very proud of our Unique Attributes that set us apart from the market. We promise you:

  • Affordability:

    Why should eating healthy cost you so much? We believe in promoting a healthy lifestyle, and our pricing matches that ethos. Fit Kitchen isn’t just food for a phase of dieting or working out. It’s food you will love to eat day in, day out.

  • Freshly Cooked:

    We don’t freeze our meals for days in advance like other companies. Our chefs prepare your meals in the early morning, and they are sent to you within hours. Re-heated meals never tasted so good.

  • Customised:

    We don’t believe in rules and regulations. Your body, your food, your choice. We are fully flexible and customisable, allowing you to choose what you eat.

  • Macro Based Flexibility:

    Want only protein? No carbs? 500g Steak? No problem. We work around our customers and can customise and cater for most requirements.

Menu